WestJet Christmas Miracle: A reminder of the Joy of Giving

I absolutely love the "Christmas Miracle" video produced by the Canadian airline, WestJet!

Why? Because it includes three things that I am passionate about: Joy, Giving and Great Marketing. I'm also passionate about dark chocolate, but that doesn't fit here.

The other day I wrote about the connection I see between sharing experiences with others and joy. As I watched this video I was reminded that in addition to shared experiences, giving (or sharing) things with others produces joy as well.

As we are full swing into the Christmas season, with its heavy focus on buying stuff, I personally appreciate the reminder that it is, "more blessed to give than to receive." Sometimes, we can get caught up in our desires to get those special things that we think will make us happy and we lose sight of this timeless enigma:

       The joy of giving is greater than the joy of receiving. [Tweet this]

Don't believe me? Watch this video and then tell me how you feel...


Be honest. How did it make you feel? Joyful? Happy? Of course it did!

But, why is that?

Was it because you received something or was it, maybe, because you got to (via video) participate with WestJest in the pure joy that comes from giving?

I'd love to hear your experiences with the joy of giving. Please share them in the comment section below.

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